Internet consulting goals should be consistent with the client’s goals
We know you want to be able to measure the positive impact of our work on your behalf. We also realize that some of our Internet consulting and coaching work takes a few months to be recognized by the search engines.
All of our work is quantifiable! We take full responsibility for delivering content changes that will impact your website’s rankings and traffic through our Internet consulting and coaching. You and your team will be kept fully aware of our progress and the processes we use to achieve results.
We will either take full responsibility for doing all of the Internet marketing work on your website using our Internet consulting agreement or we will work in conjunction with your in-house Internet team. Our Internet consulting goals are totally aligned with your Internet marketing goals. We will reach them together!
Make sure the prospective Internet consulting services firm understands how search engines, pay-per-click and other forms of Internet marketing works and how to obtain high rankings. Remember, getting and keeping a website in the top results is a combination of science, art and experience. The search engines frequently modify their algorithms to improve the quality of the search results. Be sure to ask the Internet consulting services company many questions about how Natural SEO and Paid Advertising work together because they are not mutually exclusive. Remember… the Scope-of-Work document should clearly identify the Internet consulting components. This means the Internet consulting firm hired must define the deliverables, time associated with each activity and the fees to be charged for the activity.
Understanding where marketers will be investing their resources in the coming year can give us insight into how we should be spending our own marketing dollars. Perhaps more importantly, seeing which strategies and channels are most effective in terms of ROI can help us avoid some of the trial and error process. Always, however, test out a variety of strategies and channels to see how they perform with your audience.